Ibrida Birra

A local craft beer made from surplus bread, transforming food waste into social connection and sustainable neighborhood identity

Long description

Ibrida Birra is a circular craft beer brewed using unsold bread from neighborhood bakeries in Italy. By replacing 30% of malt with dried surplus bread, Ibrida reduces food waste while creating flavorful, high-quality beer that reflects the character of each community it’s brewed in. Every edition – from “Ibrida x Bovisa” to “Ibrida x Barona” – connects local bakers, brewers, and residents, building pride and sustainable practices at a grassroots level. Beyond the drink itself, Ibrida acts as a social catalyst: hosting events, promoting zero-waste culture, and sparking conversations on conscious consumption. It’s more than a beer – it’s a shared solution, one bottle at a time.