Dubs - Reinventing kids’ shoes as story-driven, circular products that grow with children, not landfill.
Long description
Dubs is reinventing kids’ shoes to be circular, story-driven, and waste-free.Children outgrow shoes quickly, often before they’re worn out creating a hidden waste stream of high-impact products used for only a few months. Dubs solves this with durable, repairable shoes made from recycled and renewable materials, combined with a dedicated resale platform that helps families easily pass them on.We’re also developing an AI foot scanning tool and size-up reminders to ensure perfect timing avoiding guesswork and unnecessary purchases. Our long-term vision includes a subscription model and the Dubs Passport: a digital feature that tracks each shoe’s journey across multiple owners, turning every pair into a story worth continuing.
By combining circular design, storytelling, and behavioural nudges, Dubs transforms kids’ footwear from a linear product into a regenerative system one that raises the next generation to value reuse over replacement.
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